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ABOUT US–purethread

"We are doing what we love: inspiring women to embody the art of everyday living by dressing in modern yet timeless fashion." – JILL

About Jill Heller

Lifetime fashion stylist and boutique owner Jill Heller’s journey began with a family legacy of manufacturing, and by 26, during the chic bohemian era of the 1980s, she opened her first store on Columbus Avenue in Manhattan. Followed by a second luxury-focused store in Westchester County.

Jill shares her signature sense of ease, inviting women to embrace what it truly means to feel absolutely comfortable in your clothes. Her collections are thoughtfully edited to provide choices that seamlessly fit into diverse scenarios, offering both style and versatility.

She has been featured in The New York Times, Vogue, Harper’s Bazaar, Oprah, In Style, Lucky, Cosmopolitan, Westchester Magazine, Bedford Record Review, A Green Beauty, Organic Spa Magazine, Hamptons Magazine, and The Purist. Her creative energy, bright spirit and love of everyday luxury, mixed with her unique eye for what works for her clients renders her a notable and engaging stylist. 

About purethread

Styling and fashion for everyday.

Our collections reflect a rare, polished edit of the marketplace.

Founded in 2010 by creative director Jill Heller, purethread brings a fresh balance of both the traditional side of fashion and the renewed ethics around protecting our world.

Offering an exclusive blend of unique, and hard-to-find luxury brands from around the world, purethread showcases fashion, jewelry and accessories made for enduring classics.

OUR BRANDS

6397

Allude 

Arma

ASKKNY

B-low the Belt

Begg x Co.

Blaze Milano

Botto Giuseppe

Callas Milano

Carelle

Handvaerk

Gabrielle Sanchez

Kristensen Du Nord

Loretta Caponi

Moussy Vintage

Private_0204

Sablyn

Sandbeige

Saint Holiday

Skin

TAP by Todd Pownell

TENTHOUSANDTHINGS

Triarchy

The Landskein

Two Hands

TWP

Vanessa Bruno

Victoria & Woods

Voz

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