Purethread is a destination for a thoughtful, personal approach to getting dressed.

Located in Shelter Island Heights, the store is a light-filled space overlooking the water, designed to invite you in, try things on, and refine what feels right. The experience is relaxed yet intentional, built around a highly edited selection that reflects how women want to dress now.

At the core of Purethread is a distinctive mix of designers, selected to be worn together across categories and brands. The focus is on individuality: an intuitive way of dressing that feels personal, considered, and entirely your own. It’s what clients return for.

That same approach extends beyond the store through private appointments, curated deliveries, and an online platform, connecting with clients both locally and globally.

Founded by Jill Heller in 2010, Purethread is defined by a clear point of view: simplicity, quality, and the discipline of choosing well.

Lifetime fashion stylist and boutique owner Jill Heller’s journey began with a family legacy of manufacturing, and by 26, during the chic bohemian era of the 1980s, she opened her first store on Columbus Avenue in Manhattan. Followed by a second luxury-focused store in Westchester County.

Jill shares her signature sense of ease, inviting women to embrace what it truly means to feel absolutely comfortable in your clothes. Her collections are thoughtfully edited to provide choices that seamlessly fit into diverse scenarios, offering both style and versatility.

She has been featured in The New York Times, Vogue, Harper’s Bazaar, Oprah, In Style, Lucky, Cosmopolitan, Westchester Magazine, Bedford Record Review, A Green Beauty, Organic Spa Magazine, Hamptons Magazine, and The Purist. Her creative energy, bright spirit and love of everyday luxury, mixed with her unique eye for what works for her clients renders her a notable and engaging stylist.