Purethread is a destination boutique known for its carefully edited collection of fashion, jewelry, accessories, and distinctive textiles.
Each season, established luxury brands and new discoveries come together in a cohesive expression of modern dressing, inspiring women to dress with confidence, ease, and individuality.
Our Story
Founded in 2010 on a simple belief: exceptional style begins with thoughtful editing.
We bring together internationally recognized luxury brands and emerging discoveries, building wardrobe stories that feel modern, timeless, and personal.
Our Core Belief
At our core, we believe the most beautiful wardrobe is one built gradually, intentionally, and personally. Every designer, every garment, and every accessory is selected because it contributes to a larger point of view.
Our Philosophy
Every season, fashion, jewelry, accessories, and lifestyle are brought together to create a cohesive collection that feels fresh and enduring. Pieces are selected with intention, offering a refined perspective across categories and seasons.
The Purethread Experience
From our waterfront boutique in Shelter Island Heights to The Private Studio in Sag Harbor, every Purethread space is designed the same way we design our edit: to inspire discovery, celebrate exceptional design, and welcome clients into something relaxed, considered, and genuinely personal.
Our Founder, Jill Heller
Lifetime fashion stylist and boutique owner Jill Heller’s journey began with a family legacy of manufacturing, and by 26, during the chic bohemian era of the 1980s, she opened her first store on Columbus Avenue in Manhattan. Followed by a second luxury-focused store in Westchester County.
Jill shares her signature sense of ease, inviting women to embrace what it truly means to feel absolutely comfortable in your clothes. Her collections are thoughtfully edited to provide choices that seamlessly fit into diverse scenarios, offering both style and versatility.
She has been featured in The New York Times, Vogue, Harper’s Bazaar, Oprah, In Style, Lucky, Cosmopolitan, Westchester Magazine, Bedford Record Review, A Green Beauty, Organic Spa Magazine, Hamptons Magazine, and The Purist. Her creative energy, bright spirit and love of everyday luxury, mixed with her unique eye for what works for her clients renders her a notable and engaging stylist.
