Styling and fashion for everyday.

Our collections reflect a rare, polished edit of the marketplace.

Founded in 2010 by creative director Jill Heller, Purethread brings a fresh balance of both the traditional side of fashion and the renewed ethics around protecting our world.

Offering an exclusive blend of unique, and hard-to-find luxury brands from around the world, Purethread showcases fashion, jewelry and accessories made for the modern woman.

Lifetime fashion stylist and boutique owner Jill Heller’s journey began with a family legacy of manufacturing, and by 26, during the chic bohemian era of the 1980s, she opened her first store on Columbus Avenue in Manhattan. Followed by a second luxury-focused store in Westchester County.

Jill shares her signature sense of ease, inviting women to embrace what it truly means to feel absolutely comfortable in your clothes. Her collections are thoughtfully edited to provide choices that seamlessly fit into diverse scenarios, offering both style and versatility.

She has been featured in The New York Times, Vogue, Harper’s Bazaar, Oprah, In Style, Lucky, Cosmopolitan, Westchester Magazine, Bedford Record Review, A Green Beauty, Organic Spa Magazine, Hamptons Magazine, and The Purist. Her creative energy, bright spirit and love of everyday luxury, mixed with her unique eye for what works for her clients renders her a notable and engaging stylist.