6397

We choose 6397 for its modern city edge—an effortless blend of individuality and understated cool. Based in New York and founded by Stella Ishii, the name 6397 is an alphanumeric nod to N-E-W-S, reflecting her role as co-founder of The NEWS showroom. Rooted in a real-life approach to dressing, the brand is thoughtful, expressive, and quietly distinctive—creating pieces that feel authentic, timeless, and entirely your own.