Press
Eastbound
Hamptons Magazine
Meet a group of Movers & Shakers who, like so many other city dwellers, have recently relocated their businesses and lives out East.
New kid on the rack
The New York Times
"Vince has a way of picking up the newest trends and styling them for the contemporary customer in a way that is so right that a lot of customers want to know who Vince is," said Jill Heller.
5 New locations to visit this summer
Hamptons Weekly
Proprietor Jill Heller offers a trained eye and a sophisticated selection of wearable investment pieces amid collections of fashion, jewelry, denim, and more that will complement clients’ lifestyles.
Rock Solid: Pretty little Shelter Island remains the un-Hampton — and that’s just how we like it
Southforker
Purethread (181 North Ferry Road, Suite C, 631-880-6420) provides a bespoke-but-friendly atelier experience.
The List
Hamptons Magazine
Jill Heller was featured on The List, Hamptons Magazine’s annual Power List, a curated group of the most influential, visible, and culturally relevant individuals connected to the Hamptons, highlighting trailblazers shaping the region’s landscape across fashion, culture, real estate, dining, and philanthropy.
Conscious Clothing
The Purist
Jill Heller was mixing wellness and fashion long before it was, well, in fashion.
Q&A with purethread founder, Jill Heller
The Strategy
Jill Heller: Tastemaker, stylist, and founder of PureThread. Not only is Ms.Heller one of the most stylish ladies we know, she is also one of the most driven, taking her love of fashion and combining it with her interest in ethically responsible practices.
Purethread opens on Shelter Island
James Lane Post
With a background rooted in brick-and-mortar retailing, including successful ventures in Westchester and a private client appointment-based service in Sag Harbor, owner Jill Heller is known for her trained eye and sophisticated selection of wearable investment pieces that complement her clients’ lifestyles.
Cover Story
Organic Spa Magazine
Editorial Styling by Jill Heller for Organic Spa Magazine's feature with Tracy Anderson.
Purethread women’s fashion boutique debuts In Shelter Island Heights
Dan's Papers
Purethread, a reimagined fashion boutique retail experience catering to discerning women, recently celebrated the highly anticipated grand opening of its newest location in Shelter Island Heights that marks the brand’s new chapter.
Top 5 Live The Good Life
Hamptons Magazine
Purethread is a curated boutique offering timeless, effortless fashion.
Purethread announces Grand Opening
27 East
“I am thrilled to open our doors to the vibrant communities of Shelter Island, the Hamptons, North Fork and beyond,” said Heller. “Our offerings include a diverse collection of pieces from renowned designers hailing from major fashion capitals such as New York, Paris, Milan, Copenhagen, and Sydney, while also providing a gathering space that women can call home.”
New clothing boutique alert!
Southforker
“It’s about not having cookie cutter looks,” Heller says. “I like to mix denim from one brand and a tee from another and a blazer from another. Putting different looks together to make an outfit, not just sticking to one designer.”