perfectwhitetee was founded in 2020 by Lisa Hickey and Jen Menchaca, two industry veterans with a shared love for jeans-and-tee dressing and a vision to create the perfect everyday essential. Focused on high-quality, California-milled fabrics and timeless styles available year-round, the brand began with just seven silhouettes—several of which remain bestsellers today. Designed to be lived in and loved, perfectwhitetee offers effortless wardrobe staples that combine comfort, simplicity, and thoughtful craftsmanship.