It’s a new beginning, and Pure Thread has a new web presence as well. For the past four months we’ve been busying ourselves behind the scenes, crafting a website that would be original, unusual, interesting, but not unfamiliar. Every tiny aspect of our redesign represents a decision to make everything sharper, clearer, and more visually dynamic while not changing the foundation of our brand. We have seized the moment to acquire our own domain name www.PureThread.com, and in the process modernized our logo and typeface. As you can see, our new logo is more graciously spaced while maintaining the thread that connects us to you.
The website redesign was led by Juliette Donatelli and Sara Posner, founders of Sette Creative. Juliette and Sara brought to the surface that which makes PureThread unique, communicating our offering in a clear and compelling way.
The Look Book feature on the site is what we are most excited about. This page is a vibrant and enticing collage of the quality, expertise, and artistic vision that Pure Thread offers. My associates Wendi, Tracey and I, have taken great care to source almost a year ahead of the season, enabling us to present a wider variety of styles that will be lovingly offered in our coming showcase. The Look Book gives you a resource to find out more about each piece: its designer, materials, even the wonderful story that may be part of its creation. And the Look Book is a nod to our future – it’s the first step in what may eventually be a fuller e-commerce platform, that we will update each and every season.
Wendi Winshal and Tracey Perlmutter, Fashion Stylist & Merchandising
Looking Forward: Thanks to all of you who have followed us on Facebook and Instagram and Twitter, connecting with our content ahead of our showcases. And on the site, Our Blog will feature new voices and experts in arts and culture and of course the fashion world: Q&A’s about photography, painting, pottery, wellness, lifestyle & nutrition, Yoga & Pilates, good foods and good works – inspiring individuals from around the globe who’ll be speaking about the realms of sustainability, philanthropy, and much more. Come join those conversations!
Finally, it has always given us the greatest pleasure to be your conduit to everyday luxury. Your connection to the clothes that you love most. It excites us that in 2016 we will continue that tradition while expanding our horizons and our offering.