We live by the philosophy that style and grace are traits inherent to every woman, and that the body is the richest canvas with which to exhibit personal expression. We believe that a woman’s spirit, her power and her values can be uncovered and honored through clothing that captures her essence.
Each collection is a work of art, with pieces that can live and grow with a woman from one season to the next. We choose timelessness over trend. Vision over volume. Intimacy over industry.
founder & creative director
PureThread Founder Jill Heller is a passionate tastemaker and trendsetter who brings her expertise in the designer, contemporary and sustainable fashion markets to consumers and designers alike. After years of building successful retail experiences, she followed her passion for ethical fashion and practices, and founded PureThread in 2010. As a creative entrepreneur, PureThread is the perfect platform for her to do what she loves: styling women, working with designers, turning the needle in the fashion industry from fast to conscious, and helping make our world healthier and more beautiful. Because Jill represents both the traditional side of fashion and beauty and the renewed ethics around protecting our world, her selections reflect a rare, discerning edit of the marketplace. Her creative energy and bright spirit combined with her love of everyday luxury and unique eye for what works for her clients, render her a notable and engaging stylist.
Jill has been featured in The New York Times, Vogue, Harper’s Bazaar, Oprah, Organic Spa, In Style, Lucky, Cosmopolitan, Westchester Magazine, Bedford Record Review, and A Green Beauty. Jill lives in Sag Harbor, New York, where her fashion and wellness careers have fused into a holistic offering.
Tracey Ravdin Perlmutter, Fashion Stylist & Merchandising
After fifteen years as Creative Director of a fashion-focused NY agency, Tracey is passionately pursuing her varied interests in art and fashion. Honoring the female form in her drawings, Tracey views each woman as a unique canvas for creative expression. As a stylist, she applies this artful sensibility, helping clients celebrate their individual style to feel confident and beautiful.
Wendi Winshall, Fashion Stylist & Merchandising
Stylist Wendi Winshall brings a life-long love of fashion and an impeccable eye to PureThread. Her selections for customized wardrobes capture contemporary style, simplicity, classic beauty, and comfort. At PureThread she applies the same work ethic and commitment to meeting individual needs that she did as a marketing director in magazine publishing for many years.