As the connecting thread between visionary fashion designers and the women wearing their creations, PureThread offers a distinctive approach to personal styling.

We live by the philosophy that style and grace are traits inherent to every woman, and that the body is the richest canvas with which to exhibit personal expression. We believe that a woman’s spirit, her power and her values can be uncovered and honored through clothing that captures her essence.

Each collection is a work of art, with pieces that can live and grow with a woman from one season to the next. We choose timelessness over trend. Vision over volume. Intimacy over industry.

Jill Heller


PureThread Founder Jill Heller is a passionate tastemaker and trendsetter who brings her expertise in the designer, contemporary and sustainable fashion markets to consumers and designers alike. After years of building successful retail experiences, she followed her passion for ethical fashion and practices, and founded PureThread in 2010. As a creative entrepreneur, PureThread is the perfect platform for her to do what she loves: styling women, working with designers, turning the needle in the fashion industry from fast to conscious, and helping make our world healthier and more beautiful. Because Jill represents both the traditional side of fashion and beauty and the renewed ethics around protecting our world, her selections reflect a rare, discerning edit of the marketplace. Her creative energy and bright spirit combined with her love of everyday luxury and unique eye for what works for her clients, render her a notable and engaging stylist.

Jill has been featured in The New York Times, Vogue, Harper’s Bazaar, Oprah, Organic Spa, In Style, Lucky, Cosmopolitan, Westchester Magazine, Bedford Record Review, and A Green Beauty. Jill lives in Sag Harbor, New York, where her fashion and wellness careers have fused into a holistic offering.

Throughout her career in fashion, Jill has always been an advocate for personal wellness. From 1998 to 2003, Jill pioneered the instruction of Pilates-mat classes in Westchester County, New York. In 2015, she rediscovered her passions and completed her Balanced Body Pilates certification.